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Salesforce Certified Marketing Cloud Consultant exam is an advanced-level certification that is designed to test the candidate's ability to implement and configure various features of Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and is conducted in a time-bound setting. Marketing-Cloud-Consultant Exam covers various topics related to Marketing Cloud, including email marketing, mobile messaging, social media marketing, and advertising management.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q84-Q89):

NEW QUESTION # 84
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

A. Long and Short Codes are not available for all countries.
B. Opting in for messages can only be done via inbound message.
C. Inbound messaging only works with local Long or Short Codes.
D. Not all countries are supported by MobileConnect.
E. NTO would be charged by mobile operators directly for messages.

Answer: A,C,D

Explanation:
Comprehensive and Detailed Explanation:
Correct answers are A, C, and D.
* A - Long and Short Codes are country-specific; availability must be checked per country.
* C - Inbound messaging (users texting keywords to subscribe) generally requires local Short or Long Codes.
* D - MobileConnect is not supported in every country; Salesforce provides a list of supported regions.
#Why others are wrong:
* B: Customers are billed by Salesforce, not directly by the mobile carriers.
* E: Opt-ins can occur via Web Forms, Mobile Keyword responses, or API - not only via inbound messaging.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - MobileConnect Considerations:
"Short and long code availability is country-specific. Inbound messaging requires a local code.
MobileConnect is not available in all countries."
(Source:https://help.salesforce.com/s/articleView?id=sf.mc_ms_considerations.htm)
-

NEW QUESTION # 85
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

A. Manually clear the OAuth token to refresh the connection.
B. Review Apex Jobs within Set Up in Sales Cloud.
C. Change the connection option to Scope by User.
D. Ensure the System User is assigned the Standard User Profile.

Answer: A

Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_conf

NEW QUESTION # 86
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers

A. Leverage personalization strings within the email template to pull in language-specific content.
B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
C. Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.
D. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

Answer: B,C

Explanation:
Two options that could be recommended for localizing email content to speak to subscribers in their own language are:
* Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as looking up data from data extensions, applying conditional logic, or displaying dynamic content based on subscriber attributes or behaviors.
* Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Enhanced dynamic content blocks are blocks that allow marketers to create personalized content based
* on rules and filters without coding.
Leveraging personalization strings within the email template will not help with localization, as they are used for inserting simple subscriber attributes or system information into messages. Leveraging Content Builder to create email templates for each individual language will not be efficient or scalable, as it will require creating and maintaining multiple templates for each message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_enhanced_dynamic_content_blocks.htm&type=5

NEW QUESTION # 87
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.
Which email address would appear as the From Address for the automatic reply to the customer?

A. customer@example.com
B. customerservice@nto.com
C. A marketing@email.nto.com
D. reply@marketingcloud.com

Answer: D

Explanation:
Explanation
The email address that would appear as the From Address for the automatic reply to the customer is reply@marketingcloud.com. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to customerservice@nto.com and send an auto-reply message to the customer's email address. The From Address for the auto-reply message is always reply@marketingcloud.com, regardless of the original From Address or the forwarding address. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5

NEW QUESTION # 88
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

A. Enhanced Dynamic Content Block
B. Dynamic Content Block
C. LookupRows AMPscript function
D. Lookup AMPscript function

Answer: C

Explanation:
Explanation
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows function to retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co

NEW QUESTION # 89
......

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